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Budget-Friendly WordPress Optimization Tips

Performance on a Budget: No Expensive Tools Required

Are you looking to improve your website’s performance but don’t have the budget for expensive tools? Don’t worry! It’s entirely possible to achieve excellent results without breaking the bank. In this post, we’ll explore a basic, free toolkit that can help you optimize your site’s performance without recurring payments.

The Free Performance Optimization Kit

While paid solutions like GTMetrix can save time and reduce headaches, here’s a powerful free kit to get you started. At the highest level, start with an already-optimized theme:

  1. Choose a Lightweight Theme: Start with a performance-oriented theme like Blocksy, Kadence or GeneratePress. These themes are designed for speed and efficiency.
  2. Avoid Page Builders: Stick to native WordPress editors to keep your site lean and fast. Don’t use something like Elementor.

On-Page Optimizations

Here are some manual changes you can make to boost your page speed. These can be made inside your WordPress implementation using free plugins;

  1. Implement Caching: Depending on your setup, consider using:
  2. Optimize Images: Use reSmush.it for free image optimization, reducing file sizes without sacrificing quality.
  3. Delay JavaScript Execution: Implement Flying Scripts to postpone loading non-critical JS, improving initial page load times.
  4. Optimize CSS/JS and Improve LCP: Utilize Autoptimize for CSS/JS optimization and Largest Contentful Paint (LCP) preloading.
  5. Locally Host Google Resources: Use CAOS or OMGF to host Google Fonts and analytics locally, reducing external requests. You can also read our blog post on this subject.

Limitations and Considerations

While this free kit can significantly improve your site’s performance, it’s important to note some limitations exist that may require the use of paid tools:

  • Unused CSS Removal: There’s currently no robust free solution for removing unused CSS. The best free alternative is to start with a well-optimized theme.
  • Flexibility: Some advanced optimization tasks may require paid tools for more granular control.

Conclusion

You don’t need an expensive performance tool to make substantial improvements to your website’s speed and efficiency. By leveraging free resources and following best practices, you can achieve impressive results on a budget. Start with this free kit, monitor your site’s performance, and make incremental improvements. Remember, a fast website not only makes for happy visitors, but also contributes to better search engine rankings!

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